StartUp Europe Smart Agrifood Summit
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  Edition 2021

Edition 2021

  Agrifood Forum

Thursday 30 / September / 2021

Session

Challenges of the Agrifood Sector in the different countries of the world "How to approach the challenges of the agri-food chain in the world"

Forum

Moderate: Juan Francisco Delgado. Vice president of the European Foundation for the Innovation and Technologic Development (INTEC)

  • [Virtual] Ignacio López García-Asensio. Director of Regulatory Affairs and International Relations, Asociación Agraria-Jóvenes Agricultores (ASAJA)
  • [Virtual] Fernando Miranda. Secretary General of the Ministry of Agriculture, Fisheries and Food
  • Danny O’Brien. Managing Director of EMEA at THRIVE
  • [Virtual] Guido Landheer. Deputy DG Agro; Director of European, International and Agro-economic Affairs at Ministry of Agriculture, Nature and Food Quality of the Netherlands
  • [Virtual] Adiv Baruch. Chairman of Israel Exportation Institute

Efficiency in production systems: new platforms for agricultural, forestry and environmental management and planning

Forum

Technological developments in the field of remote and close sensing, together with powerful platforms for data integration and management thanks to cognitive technologies, are allowing both planners and managers, to have much more accurate and truthful information, while generating knowledge that helps them to make better decisions.

Moderate: Rosa Gallardo. Director of the Higher Technical School of Agricultural and Forestry Engineering (ETSIAM) of the University of Córdoba (UCO)

  • Manuel Melgarejo. President of Business Association for Plant Protection (Aepla) and Country Leader Iberia at Corteva Agriscience
  • Sergio Hernández. Sales Director at Kreii FerlBé
  • Giovanni Di Mambro. Co-founder and Comercial Director at Elaisian
  • Alejandro Blaas. CEO at Plataforma Tierra de Cajamar

Investment opportunities in the Agrifood sector: A view from Israel

Forum

Keynote: Jon Medved. CEO of OurCrowd

OPENING CEREMONY of AGRIFOOD

Auditorium 1

Conducting the act:

  • Paula Morales. Director of Fairs at FYCMA
  • Juan Francisco Delgado. Vice-president of INTEC


  • [Video] Carmen Crespo. Regional Minister of Agriculture, Livestock, Fisheries and Sustainable Development of the Andalusian Regional Government
  • [Video] Luis Planas. Minister of Agriculture, Fisheries and Food of the Government of Spain
  • [Video] Dubravka Šuica. Vice President of the European Commission for Democracy and Demography

Keynote speech: [Virtual] Paolo de Castro. Member of the Committee on Agriculture of the European Parliament

  • [Virtual] Maciej Golubiewski. Head of Cabinet of the Commissioner for Agriculture of the European Commission
  • Natacha Rivas. Fourth Vice-president of the Provincial Council of Malaga, and deputy of the Area of Citizenship and Attention to the Depopulation of the Territory
  • Vicente Pérez García de Prado. General Secretary of Agriculture, Livestock and Food. Department of Agriculture, Livestock, Fisheries and Sustainable Development of the Andalusian Regional Government 
  • Francisco de la Torre. Mayor of Malaga

EU climate change policy. The Green Pact and the EU biodiversity support strategy. New CAP

Forum

Sponsored by:

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The new EU climate change policy will be a failure if the reduction of emissions in the EU is transferred to an increase by relocation to third countries and production in Europe is reduced. However, if we use innovation as we are working on in the LIFE, Life for Citrus project or for example through new plant breeding techniques (NBTs), we are convinced that we will achieve the objectives of the Green Deal.

Keyspeech: José María Castilla. Director of the office ASAJA Brussels

Moderator: Benjamin Fauli. Technical Manager Life Vida for Citrus ASAJA

  • José María Castilla. Director of the office ASAJA Brussels
  • Jerónimo Cejudo. Dean of Official Association of Agricultural Engineers of Andalusia (COIAA)
  • Armando Martínez. Coordinator of Agriculture, Livestock and Food. General Secretary of Agriculture, Livestock and Food. Department of Agriculture, Livestock, Fisheries and Sustainable Development. Andalusian Regional Government

New foods: challenges and business opportunities.

Forum

The necessary conservation of the environment and the fast evolution of consumer demands are generating new opportunities that are being exploited by highly innovative companies. We will learn about the challenges they face, as well as the success stories in this field.

Moderate: Pedro Rodrigo. Partner of Deloitte, Spain Agribusiness leader and Future of Food Global Committee member

  • Isaac Chocron. Director for Iberia of OurCrowd
  • José Cabello. Full member of the Andalusian Academy of Gastronomy and Tourism (AAGT)
  • Asier Alea. Director of Global Development of Basque Culinary Center (BCC)
  • Eva Torremocha. Responsable of the Sustainable Food Programme of Fundación Daniel y Nina Carasso
  • Sylvie Chau. Innovation and Process technology manager at WhatIF Foods

WORKING LUNCH

Food industry disruptive technologies.

Forum

Sponsored by:

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The food industry is undergoing a real technological revolution, intensified by the COVID health crisis. The growth of technology in the food industry and the ability to attract capital, labor saving technologies, or the application of artificial intelligence for a better understanding of customers behaviour at the point of sale, among others, will be discussed.

Keyspeech: [Virtual] Eric Parkin. Head of digital business of Cargill

Moderate: Gerardo Jiménez. Andalusian Chief Officer of TECNALIA

  • [Virtual] Revel Gordon. Director General de Lumachain
  • Chase Kidd. International Sales & Global Dealer Manager of IVI Industrial Ventilation and J.Garrido Refrigeración
  • Valerio Aquè. Agriculture Project Specialist at Almaviva SPA
  • [Virtual] Barney Debnam. Director of Agribusiness Industry Solutions at Microsoft
  • Rina Fainstein. CEO of Noga, Strategy partner of Bimbo Ventures

Accelerating the digitization of the agri-food sector: Adoption of standards and the role of Digital Innovation Hubs (Digital Innovation Hubs - DIHs)

Forum

Sponsored by:

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The role of Digital Innovation Hubs as engines for creation of innovation ecosystems through using technologies that stimulate the development of competitive businesses in digital transformation environments through the creation of services/products with clear economic and social impact.

Dialoque: Self-diagnosis programme of digital maturity model of the agro-industries from the Andalusian Regional Government

  • Loreto del Valle. General Director for Digital Economy of the Andalusian Regional Government
  • Carmen Cristina de Toro. General Director of Industry, Innovation and Agrifood Chain of the Regional Ministry of Agriculture, Livestock, Fisheries and Sustainable Development of Andalucia

Panel Discussion: Accelerating the digitization of the agri-food sector: Adoption of standards and the role of Digital Innovation Hubs

Modera: Juan José Hierro. CTO of FIWARE Foundation 

  • [Virtual] María Jesús Serra. Head of Technical Section of the Digitalisation area of the Subdirección G. de Innovación y Digitalización. Directorate General for Rural Development, Innovation and Agri-Food Training. Ministry of Agriculture, Fisheries and Food (MAPA)
  • Carlos Callejero. CEO of Digitanimal and Coordinator of the Cattlechain project
  • Juan Marcelo Gaitán. Director of DIH FIWARE Zone
  • Francisco Maroto-Molina. Assistant Professor of Department of Animal Production at ETSIAM at the University of Cordoba (UCO)
  • Javier Alejandre. CAP technician. Renewable Energies and Agrian insurance of Unión de Pequeños Agricultores y Ganaderos (UPA)
  • Ana Belén Cabezas. Deputy Coordinator at Andalucía Agrotech. General Directorate of Industries, Innovation and Agri-Food Chain. Department of Agriculture, Livestock, Fisheries, and Sustainable Development. Andalusian Regional Government

SMARTFOOD Project: Towards a smart and sustainable agri-food production

Stage 1

Sponsored by:

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Keynote: Vanessa Bernad. Technical Coordinator of the Project. Agricultural and Fisheries Management Agency of Andalusia (AGAPA). Ministry of Agriculture, Livestock, Fisheries and Sustainable Development of Junta de Andalucía

Moderate: José Carlos Álvarez. Manager of the Agricultural and Fisheries Management Agency of Andalusia (AGAPA) Andalusian Ministry of Agriculture, Livestock, Fisheries and Sustainable Development

  • Juan Miguel González. CTO de LifeWatch
  • Teresa Carrillo. R&D Coordinator of BALAM Agriculture
  • Tomás Fernández de Sevilla. Sales Manager at AIRBUS
  • Javier Carrasco. Head of Almonds at DAFISA
  • Jose Luis Serrano. Innovation and Product Strategy Manager at HISPASAT
  • Miguel Ángel Molina. Director of Strategy and Business Development of GMV

Leaders of the Agri-Food sector in Andalusia: How to make your company an international leader in its products

Forum

Moderate: Manuel Campo Vidal. President of Next Educación and Director of the Institute of Business Communication (ICE)

  • Carmen Cristina de Toro. General Director of Industry, Innovation and Agrifood Chain of the Regional Ministry of Agriculture, Livestock, Fisheries and Sustainable Development of Andalucia
  • Antonio Luque. President of DCOOP
  • Enrique de los Ríos. Director General of UNICA Group
  • Pedro Ruiz. President of Cooperativa La Palma
  • Enrique Colilles. Director General of Trops

Are European Food SMEs ready for Artificial Intelligence? Coordinate: EIT FOOD

Stage 1

Sponsored by: 

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A survey of food companies across the continent has been conducted to find the answer to this question. The results will be presented during this session, where different actors of the value chain with exchange opinions and share their experiences regarding the implementation of artificial intelligence, its obstacles and benefits. On balance, how can the agrifood sector be digitalised and transformed by adopting advanced technologies? 

Moderate: Carmen Galindo. Project manager at EIT Food

  • Antonio Vicente. CEO at AI Talentum
  • Idoia Olabarrieta. Senior Researcher. Efficient and Sustainable Processes at AZTI
  • Jon Koldo. Global Business Development Manager at BuntPlanet
  • Paz Revuelta. Product Manager New Business Acceleration of Telefónica Tech

Fireside Chat: SVG / Thrive V.S. Land O´Lakes

Stage 2

Presented by: Juan Francisco Delgado. Vice president of the European Foundation for the Innovation and Technologic Development (INTEC)

  • [Virtual] Teddy Bekele. CTO of Land O´Lakes
  • [Virtual] John Hartnett. CEO y Fundador de SVG-Thrive Ventures

Friday 01 / October / 2021

Session

Major challenges in agribusiness and food distribution

Forum

Sponsored by:

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Consumer habits, sustainability, balanced trade relations and globalisation mean that agri-food distribution is undergoing a real revolution. The challenges facing the agri-food chain both from the perspective of industry (farmers and agribusinesses) and from the perspective of distribution in the short, medium and long term will be debated.

Keynote and moderate: Abel Rodríguez. CEO of Brotherfood Quality

  • Pablo Albendea. COO of Ebro Food
  • María Martínez-Herrera. Head of Food Safety and Environment at the Spanish Association of Distributors, Self-Services and Supermarkets (ASEDAS)
  • David Chica. General Director of Merca Madrid
  • Álvaro Sánchez. Consumer Goods Territory Manager at Salesforce

Opportunities for Collaboration in Public Procurement of Innovation. Coordinate: Andalusian Knowledge Agency (AAC)

Stage 1

Sponsored by:

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The Public Procurement of Innovation projects underway in the agri-food sector represent an opportunity and a greater incentive to innovate for companies, research centres and groups, as the Administration constitutes a first commercial demand that makes investment in innovation more attractive by reducing uncertainty.

Moderate: Rocío Muñoz. Coordinator of the Andalusian CPI Unit. R&D&I Promotion and Knowledge Transfer Area of the Andalusian Knowledge Agency (AAC)

  • María del Pilar Garrido. Technical Advisor. Agricultural and Fisheries Management Agency of Andalucia (AGAPA). Andalusian Ministry of Agriculture, Livestock, Fisheries and Sustainable Development
  • Encarnación Martínez. Technical Advisor. Agricultural and Fisheries Management Agency of Andalucia (AGAPA). Andalusian Ministry of Agriculture, Livestock, Fisheries and Sustainable Development
  • Jesús Gil. Director of the project Innolivar of the University of Córdoba (UCO)

Agro-industrial innovation: opportunities for the application of robotics and artificial intelligence

Forum

The automation by robots of operations in agribusiness and the management of information thanks to cognitive technologies represent a great opportunity to improve efficiency and anticipation capacity. The ecosystem is facing new challenges and opportunities thanks to the application of new devices and algorithms.

Moderator: Manuel Hidalgo. Andalusia Area Manager of SGS Productivity by Leansis

Keynote: [Virtual] Jamila Gordon. CEO CEO and founder of Lumachain

  • Ramón González. Founder and CEO of robonity
  • Ricardo Arjona. President and CTO of ec2ce
  • Juan Marcelo Gaitán. Head of FIWARE of Telefónica
  • Pablo Vidarte. CEO of Bioo

Investment and financing in the field of the innovation and digital transformation of the agri-food sector

Forum

Moderate: Antonio Fernández Ruiz. CEO of Fullstep and Cupido Capital

  • Danny O’Brien. Managing Director of EMEA at THRIVE
  • Gil Gidron. Chairman of Cardumen Capital
  • Carlos Ignacio Franco Alonso. Technical Advisor at the Centre for the Development of Industrial Technology (CDTI)
  • [Virtual] Preston Zhang. Executive Director, Corporate Development of Pinduodou

Award Ceremony for the Start-up winner and closing ceremony

Forum